Churchill has partnered with its client Coulby Newhams Parkway Shopping Centre in its annual ‘One Great Day’ fundraising event, in line with a bid to support clients with corporate social responsibility (CSR) initiatives.
The event, coordinated by Parkway’s manager Zoe France, has been a key factor in the transformation of the centre into a community-led space that is thriving with customers both old and new.
Initially, the Churchill team assisted with the running of the event – from manning the bouncy castle, tombola, and glitter tattoo station. This year, however, Zoe upped the ante and introduced an ‘it’s a knockout’ themed element to the day. The onsite team, management, and staff from other contracts all took part in three teams – tenants, The Rainbow Centre and Churchill. Each participated in various events including a tug of war, cake tasting, sumo wrestling and sack race. In addition to helping out and competing on the day itself, the security team went a step further and completed a sponsored bike ride from Whitby to Coulby Newham – a distance of almost 30 miles.
“Everyone really got stuck in. We even had one member of the team bring in a cake! We’ve been working towards bringing this element of collaboration to our contracts in the North and it’s fantastic to see this in practice. Our contract with Parkway began in 2015 – which coincided with the appointment of Zoe as the centre’s Manager – so it’s been great to work on this with her from the get-go.” says Michael Hardy, Account Manager.
Operations Manager, Phil Matis, said of the achievement: “As part of Churchill’s strategy, creating social value and being socially responsible is key in my aim to build strong and sustainable relationships with our partners, suppliers and clients. Teaming up for the ‘One Great Day’ event is something Amanda, Michael and their team should be proud of. It demonstrates an outstanding effort for a great cause.”
All funds raised are donated to the charity Remembering Rebecca – a local non-profit raising awareness of the rare life-threatening illness Lissencephaly. Not only did Churchill come out on top as the winning team of the whole event, they also managed to raise a grand total of £620. Well done to all involved!