Keep Britain Tidy Launches New Award

July 20, 2016

Keep Britain Tidy, the independent environmental charity, has launched the new ‘Keep Britain Tidy Award’ to recognise places that are creating a clean, litter-free environment.

The award is part of Keep Britain Tidy’s ongoing Clean Places campaign, which encourages everyone to play their part in creating places that are clean and free of litter. It follows its latest National Perceptions Survey which revealed that a clean, litter-free environment is ranked important by 89% of people but only 59% are satisfied with the cleanliness of their neighbourhood.

Keep Britain Tidy currently runs the Blue Flag Award for beaches and the Green Flag Award for parks and this new award gives people managing shopping centres, transport hubs, business and leisure destinations, hospitals and town centres the opportunity show that they are creating a clean, attractive environment for the public. With a number of shopping centres, transport hubs and leisure destinations within our cleaning portfolio this new award will give Churchill the opportunity to demonstrate our dedication to keeping environments clean for the public.

Judging for the award involves an assessment of all public-facing areas covering litter and waste management, graffiti, staining, bin provision and overall cleansing regime. Expert Keep Britain Tidy assessors will also look at the efficacy of communication about litter and waste messages to customers and visitors.

The Award lasts for two years and includes a ‘mystery shopper’ visit in the second year. This ensures high standards are maintained and enables further recommendations to be given ahead of the following year’s full assessment.

The first three winners of the new award are Bullring shopping centre in Birmingham, Alder Hey Children’s Hospital in Liverpool and the Barbican Centre in London.

Chief Executive Allison Ogden-Newton says: “We are delighted to be rewarding three such high-profile locations with our first Keep Britain Tidy Awards.”


For further information about the award and the work of Keep Britain Tidy, please visit http://www.keepbritaintidy.org/home/481.