As you may already be aware – Catering by Churchill has undergone something of a makeover. Our new, fresh catering brand, Radish, has officially been unveiled and we’re delighted by the response we have received – not only internally, but also publicly.
By Sarah Hodgson
Operations, Sales and Marketing Administrator at Radish
An interview with Radish’s MD Rebecca Bridgement was recently published by the prestigious catering publication, The Caterer and FM World a leading FM publication has also announced the new brand to the wider facilities management sector.
Since the rebrand’s inception, Radish has been a long time in the making. It was with a real sense of achievement that we gathered at the impressive Thinktank venue in Birmingham for the company conference launch at the end of October. A representative from all of our sites was invited to attend, and on the day there were upwards of 100 people in the room.
The purpose of Radish was to unite all companies – including our acquisitions Pride and Redcliffe catering – under one united brand, and the atmosphere on the day was one of enthusiasm and excitement. It felt like finally, we’d all had the opportunity to come together (cue The Beatles!).
After a welcome reception, Rebecca kicked the proceedings off with an engaging presentation on how Churchill Group came about, and introduced the new brand. This was followed by Operations Directors, Allison Lloyd-Rogers and Mark Hammond, who delved a little deeper into what new engaging ideas the sites can look forward to being involved in. Next up was our sales director, Nigel Jobson, taking to the stage to run through social media, quality audits and an impressive sales update for Radish. The presentations came to a close with a Q&A session, whereby attendees could openly ask their questions to the management team.
After a short break, our group development chef, James Minton, and senior craft & development chef, Tony Lones, presented their new concepts for Radish. This included an introduction to Radish’s branded fridge and a smoothie bike, which one of our site representatives gamely hopped onto and pedalled her way to her 5-a-day! James finished off with an overview of our suppliers, reiterating Radish’s commitment to collaborating with partners that value their local community and our ‘It’s All Good’ brand message.
This then led nicely into a meet and greet with our suppliers – all of whom set up individual stalls to showcase their wares with vibrant displays and tasty samples. This was a rare, and valuable, chance for both parties to chat face-to-face – and nobody was short on conversation as attendees wandered between the stalls.
Bringing the day to a close was motivational speaker Jon Wilks. Jon regaled the audience with hilarious anecdotes and personal insights – highlighting the importance of all members mucking in with the rebrand. He used the New Zealand national rugby team, the All Blacks, as an example of this. Despite their huge success in the sport, the team still undertake basic tasks such as cleaning their locker rooms after each game. Team, and teamwork in particular, was the name of the day – and we all walked away feeling that moving forward we were all a part of the Radish team.
We feel optimistic that rebranding will make us stronger as a unit and separate us from the competition. Watch this space!